
Dolce and Gabbana advertisements are always representing gender in very different ways. They always use ridiculous forms of advertising. All their ads look the same and are always different and out of the ordinary. This particular ad has every sort of gender in this ad. They almost have every ethnicity. They have a Chinese ethnicity, African American women, and white woman who is a redhead. They also have a male who represents a typical in shape good looking male. Dolce never usually uses text; they just have weird images and poses between the men and women in the ad. I don't think Dolce has to use text; their images are so vulgar text is really needed to express the emotion they are trying to express. I picked this ad because it expresses gender in such an extreme way. This ad shows different emotion with each different character in this ad. Each person represents a different ethnicity and they also represent a different emotion. I believe Dolce uses these types of ads because they want attention and when you see the ads you have to look and see whose ad this particular one is. I think they do a good job in the sense of advertisements but not the way they portray women and men when dealing with genders.
I am an advertisement major and Dolce and Gabbana are a highly talked about ad. Dolce has turned to a very vulgar statement when dealing with sex and beauty in their ads. In today's society sex is symbol to and a recognized as an accepting factor for kids and their school lives. I believe that sex sells to younger kids and they like being seen as beautiful and sexy. I believe that sex and gender is a more easily accepted topic with today's younger generation. I think Dolce is doing the right thing with their ads because sex sells and draws attention to their ads, but I don't think its acceptable to portray such women and men how they do in certain ads.
No comments:
Post a Comment